Our story

Reach Media Studio is a woman-owned consultancy, headquartered in New York, founded by Christa Toole, a digital marketing pioneer who has been shaping the evolution of digital marketing for decades. With over 30 years of experience, Christa brings a rare combination of strategic vision, technical expertise, and performance-driven execution.

Christa is a co-founder of Greater Than One (now Real Chemistry),where she spent over 20 years as a partner leading search, social, and analytics—helping some of the world’s leading healthcare and life sciences brands navigate an increasingly complex digital landscape.

Today, through Reach Media Studio, she focuses on the next frontier of digital visibility—helping organizations win across digital media, search, AI-driven discovery, and Generative Engine Optimization (GEO). By combining deep industry expertise with a lean, senior-led approach, Reach Media Studio delivers smarter, more efficient strategies that drive measurable impact.